The film shows a 3D model of an “iceberg home” (a home where the sub ground levels are larger than the house above), created by using the original architectural plans and the modeling software Sketchup. This model, despite its innovative character, has not been developed due to hundreds of objections from the neighbours in Knightsbridge, West London. The film is inspired by these objections, as well as by online articles speculating about the lives and lifestyles of the super-rich.